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How Can Twitter Data Uplift Your Marketing Strategy?

If there is anything the digital age has shown us is the power of data. Big Data and ML are taking over the world of marketing and brands are flocking to social networks to get their hands on one of the world’s most precious resource in the 21st century, User Data.

Twitter Analytics

Twitter is a micro-blogging platform that was started in 2006 by Jack Dorsey along with other co-founders. The platform has since grown immensely and attracted users from almost all geographies and age groups.

According to Statista, around 38% of Twitter’s user base is millennials which leaves plenty of room for other age demographics to populate the platform. You would be hard-pressed to find a celebrity or a brand that does not have any sort of Twitter presence.

If you are a brand or a marketer, leveraging Twitter data can prove to be immensely beneficial for bolstering your marketing strategy.

News on Twitter travels fast, like really fast! With the right usage of trending hashtags, the Twitter population can instantly make any content viral, granted you play your cards right.

In this post, we will be looking at a few ways through which Twitter can help you in uplifting your social media strategy. Let’s begin!

Supplement Your Twitter Strategy Using Data

Remember we talked about data at the beginning of this post? Well, Twitter is a powerhouse of information that can be leveraged to push out relevant content that sticks and gains traction.

So, what sort of data are we talking about? The list is pretty immense actually and we will try to cover as much ground as possible.

Maximise your Twitter audience engagement

Do you like tweeting to an inactive audience? Well, you would be surprised to know the lengths major brands go to when tweeting something from their official brand page. Those thousands of likes do not appear magically and Twitter Analytics plays a major role in that.

A well-thought-out strategy involving a thorough analysis of Twitter data can serve as a performance benchmark for your brand. With well-timed tweets that are sent out only when a majority of your audience is online can help you in maximising the engagement that your brand receives.

Get tweet performance reports

Not everything sticks. The same goes for the tweets as well. Some tweets perform exceptionally well in garnering likes and retweets from the audience while some fail the test of time and are lost into the oblivion of user timelines.

Well, a tweet performance report can simplify this. With data-driven insights related to every tweet you send, you can seamlessly analyse the performance of individual tweets and categorise them on the basis of the engagement received.

If a series of tweets are more popular than the rest, you can base your further marketing efforts centred around those tweets only.

Get detailed Twitter followers report

Are you aware that Twitter is swarming with bots and fake accounts? If not, this NYT report might enlighten you on the brevity of the situation. The fake followers epidemic has grown so immense that it is affecting geopolitical scenarios and political landscapes around the globe.

In a recent development, Twitter deleted millions of suspected fake Twitter accounts which resulted in a massive drop in the popularity of many celebrities.

What’s surprising is the fact that Jack Dorsey’s personal Twitter account harboured 200,000 fake followers that were removed after the follower purge, according to CNBC. If you are brand, it’s better that you start weeding out fake Twitter followers from your official channel.

Seamlessly analyse your competition

Is your competitor excelling at their Twitter marketing strategy? If yes, we better steal their analytics! Twitter data enables you to deeply analyse your competitor's posts and the engagement that they receive.

Moreover, analysing your competitor's marketing strategy can help you in analysing their strengths and weakness that can serve as a benchmark for developing an impactful marketing strategy for your brand.

Wrapping Up

Twitter Analytics and data can help you in gaining that extra edge for your brand and help you in developing an impactful marketing strategy. If you are a marketer or a brand who is looking to expand their Twitter footprint, it’s highly recommended that you start analysing the metrics and then proceed with your marketing strategy development.

Do let us know in the comments what are your thoughts about leveraging Twitter data for your business.


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